Infobip Cart Abandonment

How to set-up your Infobip Cart Abandonment so you can trigger emails to your drop-offs. You can learn more about TickX Cart Abandonment here.

Note: Before you get started you need ensure that your from email is approved and authenticated; Verify Email Domain.

1. Go to Cart Abandonment > Integration Settings > Infobip > Activate Integration

2. Add integration settings details

3. Enter API Key

• Login to Infobip
• Go to Developer Tools > API Keys
• Create API Key

• Enable the following EMAIL & SMS Scopes when creating the Key:
  • email:logs:read
  • email:manage
  • email:message:send
  • emails:template:manage
  • sms:logs:read
  • sms:manage
  • sms:message:send

• A new API Key will be created → add this into API Key field in TickX IQ

4. Add base URL

• Go to https://www.infobip.com/docs/api
• Copy Base URL

5. Add Sender Name - This is the 'From Name' you would like your emails to come from

6. Add Sender Email - This is the 'From Email' you would like your emails to come from

7. Press Update. Your Integration is now set-up.

8. Verify your domain in Infobip

9. Add a New Email: My Emails > Add Email

10. Give your email a name. As you can have multiple cart abandon emails set-up, this is a way to differentiate the email trigger list. E.g. Cart Abandon - All Users

• In Infobip, save your template & within the URL get the template ID

• Copy ID → add this into Campaign ID field in TickX IQ 
• Add Preview Text
• Add Subject & Preview Text
• Add Cool Off period This is the number of days to wait before the same contact is sent the initial email again - preventing multiple emails if someone visits and drops-off multiple times
• Add Send Time This is how many hours you would like to trigger the email either after drop-off
• Add Default Purchase Flow URL This is the Purchase Flow you would like your drop-offs to be directed to from the CTA button
• Return User to Same Flow If you toggle this setting on then drop-offs will be directed back to the specific flow that they left when they click the CTA button

• We have some essential merge fields that need to be added into your email template in Infobip so that we can report effectively and customers are presented with the relevant flow.
  • {{TICKX_TRACK_PIXEL}} This is to ensure we can report on the Cart Abandon data effectively. We recommend to add this as hidden text at the bottom of the template.
  • {{FLOW_URL}} Add this merge fields as your CTA button link/URL.
  • {{TICKX_UNSUBSCRIBE_URL}} This allows drop-offs to opt-out of receiving any further Cart Abandon notifications
• We have some additional merge fields which can be added to your templates to provide some individualised information to your customers.
  • {{FNAME}}
  • {{LNAME}}
  • {{BOOKING_DATE}}
  • {{BOOKING_NAME}}
  • {{BOOKING_VENUE}}
  • {{TICKET_TYPES}}

11. Advanced Options

• You can segment who receives content based upon our Advanced Options

For example; you might have different content to send customers who dropped-out of an event that is happening in one day attending from those looking to attend in 6 months. These advanced options allow you to trigger more specified content to your drop-offs.

12. If you want to send a test before toggling to Active > Save > Go to Actions > Send Test Email

• Enter the email you would like to send the test to
• If the email is set-up correctly you will get a copy of the email in your inbox
• If there are any issues you will receive a TickX email highlighting the error

13. Once you are happy > Go to Actions > Edit > Toggle Active On > Your email will now start triggering once the criteria is met.