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Iterable Cart Abandonment

Setting up Iterable for Adaptive Cart Abandonment in TickX IQ to trigger automated emails based on booking behaviour.

How to set-up your Iterable Cart Abandonment so you can trigger emails to your drop-offs. You can learn more about TickX Cart Abandonment here.

Note: Before you get started you need ensure that your from email is approved and authenticated; You can do this by following the steps here: Verify Email Address.

Also, that you have transactional email add-ons enabled within your Iterable platform; Triggered Campaign Guide.

  1. Go to Cart Abandonment > Integration Settings > Iterable > Activate Integration
  2. Add Integration Setting Details
  3. Enter API Token
    • Login to Iterable
    • Go to Integrations > API Keys
    • Create New API Key & Select Type as Server Side
    • A new API Key will be created → add this into API Key field in TickX IQ
  4. Toggle Active On - Save. Your Integration is now set-up. 
  5. Add New Email > My Email > Add Email
  6. Add your email name - as you can have multiple cart abandon emails set-up, this is a way to differentiate the email trigger list. E.g. Cart Abandon - All Users
  7. Add Campaign ID 
    • Go to Iterable > Messaging > Campaigns > New Campaign > Email 
    • Select Email Type as API Triggered
    • We have some essential merge fields that need to be added into your template so that we can report effectively and customers are presented with the relevant flow.
      • } This is to ensure we can report on the Cart Abandon data effectively. We recommend to add this as hidden text at the bottom of the template.
      • Add this merge fields as your CTA button link/URL.
      • This allows drop-offs to opt-out of receiving any further Cart Abandon notifications
    • We have some additional merge fields which can be added to your templates to provide some individualised information to your customers.
      • }
      • }

       

    • Save your campaign
    • Copy Campaign ID → add this into Campaign ID field in TickX IQ
  8. Subject, Preview & From Address as all set in Iterable
  9. Add Cool Off period This is the number of days to wait before the same contact is sent the initial email again - preventing multiple emails if someone visits and drops-off multiple times
  10. Add Send Time This is how many hours you would like to trigger the email either after drop-off
  11. Add Default Purchase Flow URL This is the Purchase Flow you would like your drop-offs to be directed to from the CTA button
  12. Return User to Same Flow If you toggle this setting on then drop-offs will be directed back to the specific flow that they left when they click the CTA button
  13. Advanced Options 
    • You can segment who receives content based upon our Advanced Options
    • For example; you might have different content to send customers who dropped-out of an event that is happening in one day attending from those looking to attend in 6 months. These advanced options allow you to trigger more specified content to your drop-offs.
  14. If you want to send a test before toggling to Active > Save > Go to Actions > Send Test Email
    • Enter the email you would like to send the test to
    • If the email is set-up correctly you will get a copy of the email in your inbox
    • If there are any issues you will receive a TickX email highlighting the error
  15. Once you are happy > Go to Actions > Edit > Toggle Active On > Your email will now start triggering once the criteria is met.