What is the TikTok Conversion Tracking?
Tracking uses the TikTok Conversions API to allow TickX to send order confirmations directly to TikTok, which can be used in the same way as standard tracking events, but without any cross channel tracking challenges or cookie blockers.
Any events that have also been fired by the browser pixel are de-duped by TikTok, but using the TikTok Conversions API gives advertisers and agencies a belt and braces approach to TikTok tracking.
You can find more about the advantages of server side tracking and how it works here.
Integration Set-Up
- Go to TickX IQ > Integrations Hub > TikTok Conversion API
- Add Integration Details
- Add Pixel ID
- Log in to your TikTok Ads Manager
- Go to Assets > Events > Website Pixel > Manage.
- From this page, you will be able to view all of your account's pixels.
- Copy the pixel you would like to track → add this into Pixel ID field in TickX IQ
- Add Access Token
- Log in to your TikTok Business Manager > go to the dashboard
- Select Events Manager > Data Sources
- Find the pixel ID you want to manage and click on it
- In the next window, find and click on Settings for the pixel ID
- Scroll down to Events API and click Generate access token
- Copy Access Token → add this into Token field in TickX IQ
In TikTok Ads, the consistent property used to prevent duplication between the TikTok Pixel (client-side tracking) and the TikTok Events API (server-side tracking) is the event_id.
Data Triggered in the Conversion API
Here is a list of all of the data sent through within the Conversion API event:
Customer Information:
- Hashed email address
- IP address and browser information
- TikTok tracking pixel (ttp)
- TikTok click ID (ttclid) if available
Purchase Details:
- Order amount and currency
- Order ID/reference number
- Purchase date and time
- Confirmation page URL and referrer URL
- Description: "TickX Web Order"
Event Information:
- Event type: "CompletePayment"