This guide explains how TickX messaging can be added at multiple touchpoints, such as the calendar and ticket selection stage to highlight important information and strengthen messaging throughout the booking journey. It covers common use cases, including calling out key dates, identifying dark days, highlighting special performances, marking seasonal changes, showcasing best-value dates, communicating ticket benefits, reinforcing restrictions, and promoting savings. The guide also outlines accessibility considerations, best-practice recommendations for wording and colour contrast, and how to add these within TickX IQ or through your Account Manager or TickX Support Team.
Getting Started
TickX provides you with the flexibility to add labels at various touch-points through the customer journey. This helps to encourage sales, call out key dates and give the customer additional information.
What are Calendar Badges?
You can add badges both at the calendar and (for timed entry experiences) at the ticket selection stage.
This means you can provide some additional context throughout the booking journey, with this flexible, and on-brand feature.
Using Calendar labels
Our partners use calendar labels for a variety of reasons, which are highly effective.
1. Calling out key dates
In the example below the client is using a graphic to show where an extra special performance has been added.
2. Providing information about when there are 'dark days' or days with 'no shows'
In the example below the client is clearly labelling where there are no shows to avoid customer confusion. They also have additional labels highlighting the dates that are best value.
3. Providing information up front about special performances
In the below it's clear to parents attending this children's experience when the relaxed performances are available.
4. Showing when one season of shows ends and another begins
With the below example you can see when the summer season ends and the Halloween season begins, using different core colours to clearly show the difference.
5. Showing when the best priced tickets are available
In the below example the client is using no booking fee messaging to encourage customers to book further in advance and help build their advance.
Using Ticket labels
TickX also provides our timed entry clients with the opportunity to add labels at other touchpoints, including the ticket selection step.
You might use these to help sell the benefits of each ticket or convey key information to the customer.
You can see some examples below:
1. Selling the benefits
In the example below the client calls out the VIP Ticket as the Best Experience. We know from testing that adding in these touchpoints helps encourage conversion and upsell.
2. Providing information to the customer
The below client is communicating the age restrictions of each ticket type via labels. You could also add additional information such as 'ID required' etc.
3. Highlight savings message
The below client has a saving for web sales vs on the door so that is communicated via labels at the ticket selection step.
Ticket labels will need to be added into your tickets by the TickX team. Please contact your Account Manager or the TickX Support Inbox (support@tickx.com) for further assistance.
How do I enable calendar badges?
Calendar Badges can be supported in the following ways:
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As plain text on desktop and mobile devices
- As an image on desktop only
To add your own text based badge, you can do this within TickX IQ:
1. In the main menu, select Ecommerce and then Availability Manager
2. Select the desired date within the calendar and select Manage Messaging tab in the upper right hand corner.
3. In the Editor, enter the desired badge text, set background colour and font colour then select Add Badge to complete the process.
Note: If selecting 'Yes' to the 'Persist on Past Dates' setting, the badge will remain on the calendar even once the date has passe.
If you would like to use an image for your calendar badge, you will need to email your account manager or support@tickx.com with your asset. The spec for this image is recommended at 1080(w) x 270(h) px.
Please note you should be aware of colour contrast for accessibility and also keep labels (especially at calendar) short enough that they do not get compressed on mobile. Your account manager may suggest alternative wording or colours.
Audience Advisories
Audience advisories are a great way to provide targeted messaging on a unique performance or time slot. How they work is that once a guest selects the time slot, a message popups on the ticket selection page, which requires acknowledgement before proceeding to select your tickets. Customers can also choose to go back to the calendar if they decide not to acknowledge the message. We commonly see this used for performances that have restrictions (family-friendly or adult only time slots) or for accessibility-friendly performances.
To set an Audience Advisory:
- In the Availability Manager, select the performance (s) that you wish to apply one to.
- Once highlighted, go ahead and select the Manage Messaging tab in the upper right hand corner.
- This will open a new submenu where you will then need to select the Advisory Notice tab.
- Here you will be able to type your text that you would like to appear in your Audience Advisory. You will also need to hit the Add Audience Advisory button to complete the process. Once added, you will see an AA setup next to the time slot on the calendar.
If you do not have access to Availability Manager and think you should, please contact your account manager.