Hubspot Audience

This guide explains how to set up the HubSpot integration in TickX IQ so you can sync both transactional data and customer audiences automatically. It walks you through creating a private app in HubSpot, selecting the correct scopes, generating an access token, and configuring customer subscription status. Once active, TickX IQ sends new contacts, deals, and audience segments into HubSpot, where they appear as lists and records that refresh regularly, enabling more targeted CRM, automation, and reporting.

How to set-up your Hubspot Integration so you can sync transactional data & audiences from TickX.

Learn more about Audience Synchronisation here.

Learn about using the TickX Audience Builder here.

1. Go to Integrations Hub > Audiences > Hubspot Audiences > Add Details
2. Enter Access Token
   • Login to Hubspot
   • Go to Settings > Integrations > Private Apps
   • Create Private App
   • Add Name & Description
   • Scope - select the following scopes - Create App
     • crm.lists - READ & WRITE
     • crm.objects.contacts - READ & WRITE
     • [crm.objects.deals](http://crm.objects.deals) - READ & WRITE
     • crm.objects.line_items - READ & WRITE
     • settings.users - READ & WRITE
     • e-commerce - REQUEST
     • transactional email - REQUEST 
   • A new API token will be created → add this into Access Token field in TickX IQ
3. Set Customer Subscription Status
   • Transactional data & new customers will be added into Hubspot once Audience Sync is switched on. This field will determine whether or not new contacts do get added to Hubspot.
4.  Set Hubspot Audience to Active > Save
5. Your Hubspot Audiences is now set-up. Transactional data and contacts will now be added into Hubspot automatically based on your subscription setting. All TickX IQ toggled audiences will now appear and update as lists within Hubspot.
6. Audience syncs into Hubspot every 8.5 hours.