Iterable Audience
A step-by-step guide to connecting Iterable with TickX IQ to sync transactional data and customer audiences.
This guide explains how to set up the Iterable integration in TickX IQ so you can automatically sync transactional data and customer audiences. It walks you through creating a server-side API key in Iterable, adding it into TickX IQ, and configuring customer subscription status. Once enabled, TickX IQ sends new contacts and audience segments into Iterable, where they appear as up-to-date lists for campaigns, journeys, and personalised messaging.
How to set-up your Iterable Integration so you can sync transactional data & audiences from TickX.
Learn more about Audience Synchronisation here.
Learn about using the TickX Audience Builder here.
- Go to Integrations Hub > Audiences > Iterable Audiences > Add Details

- Enter API Key
- Login to Iterable
- Go to Integrations > API Keys
- Create New API Key & Select Type as Server Side

- A new API Key will be created → add this into API Key field in TickX IQ
- Set Customer Subscription Status
- Transactional data & new customers will be added into Iterable once Audience Sync is switched on. This field will determine whether or not new contacts do get added to Iterable.
- Set Iterable Audience to Active > Save
- Your Iterable Audiences is now set-up. Transactional data and contacts will now be added into Iterable automatically based on your subscription setting. All TickX IQ toggled audiences will now appear and update as lists within Iterable.
- Audience syncs into Iterable every 11 hours.