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Iterable Email Trigger

Connect Iterable with TickX IQ to automate event-based email triggers from real booking data and purchase behaviour.

How to set-up your Iterable Integration so you can trigger event based emails. You can find out more about email triggers here.

Note: Before you get started you need ensure that your from email is approved and authenticated; Verify Email Address. Also, that you have transactional email add-on enabled within your Iterable platform; Triggered Campaign Guide.

  1. Go to Integrations Hub > Messaging > Iterable Email Trigger> Add Details
  2. Add Integration Setting Details
  3. Enter API Token
    • Login to Iterable
    • Go to Integrations > API Keys
    • Create New API Key & Select Type as Server Side
    • A new API Key will be created → add this into API Key field in TickX IQ
  4. Toggled Active On - Save. Your Integration is now set-up.
  5. Add New Email
  6. Add your email name - as you can have multiple email triggers set-up this is a way to differentiate the email trigger list. E.g. Know Before You Go 
  7. Select Type > This is to determine after which event type you would like your email to trigger. E.g. Pre-Event
  8. Add Campaign ID
    • Go to Iterable > Messaging > Campaigns > New Campaign > Email 
    • Select Email Type as API Triggered
    • We have some additional merge fields which can be added to your templates to provide some individualised information to your customers.
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  9. If you are using the Generative Merge fields within your content then please make sure you select these within TickX on set-up (speak to your account managers to ensure you have these set-up to function).
  10. Add Time Interval - Minutes or Hours
  11. Add Time Value (Numeric) This is how many minutes/hours you would like to trigger the email either before/after the Event Type.
  12. Advanced Options 
    • You can segment who receives certain content based upon our Advanced Options
    • For example; you might have different Know Before You Go content to send customers attending Mid-Week from those attending at the Weekend. These advanced options allow you to trigger more specified content to your attendees.
  13. If you want to send a test before toggling to Active > Save > Go to Actions > Send Test Email
    • Enter the email you would like to send the test to
    • If the email is set-up correctly you will get a copy of the email in your inbox
    • If there are any issues you will receive a TickX email highlighting the error
  14. Once you are happy > Go to Actions > Edit > Toggle Active On > Your email will now start triggering once the criteria is met.