Audience Integration and Synchronisation

This guide explains how Audience Synchronisation in TickX IQ securely connects your customer audiences to third-party marketing platforms. TickX automatically syncs audience segments, such as high-value families or VIP bookers so your CRM or ad platforms are always up to date. You’ll learn how synchronisation keeps data secure through direct platform transfer and hashed, encrypted lookalike uploads, and how this enables more accurate targeting, personalised emails, and scalable prospecting. The guide includes links to setup instructions for each supported integration.

 

 

Audience Synchronisation lets you synchronise your database securely with your marketing platforms, meaning you can build high performing and segmented campaigns in a data secure way.

Audience synchronisation enables TickX to send customers to your 3rd party platform automatically and segments them based on which TickX audiences they’re part of. This means your 3rd party platform is always up-to-date and allows you to target your email campaigns based on the attributes of the customer.

It's also secure as we pass these audiences directly to the platform meaning no human handles any personal data. For lookalike audiences this data is hashed and encrypted. 

For example, you could have a High Value Families audience which would then be available as a segment in your CRM so you could send them appropriate upgrade options prior to attendance. 

You can read more about setting up your audiences here.

You may want to update your privacy policy when you use the audience synchronisation for lookalike or prospecting audiences.

A list of all 3rd parties which you can sync Audiences to can be found in Integration Hub > Audiences.

Once your Audience Sync has been set-up you can go to TickX Audiences > Create an Audience > Toggle on the sync with your 3rd party platform

 

Setting up your 3rd Party Audience Syncs

Below is the list of all 3rd party platforms which we can sync audience data to. Please click through to the articles and follow the steps to start setting these up.

Burst SMS

Dotdigital

Google Ads

Hubspot

Iterable

Klaviyo

MailChimp

Meta 

SendGrid 

Snapchat

TikTok